Social media managers are usually responsible for managing all of your social outlets. Using powerful content and engagement strategies, they use a blend of creativity and strategy to ensure you're connecting with your target audience!
But while on the surface it may look as though all they do is chat and share content, here are all the ways that a social media manager works to help your brand flourish in the digital world...
1. Brand Visibility
By blending your brand imagery with your powerful tone of voice, your social media manager works to enhance your brand visibility across all of your favoured platforms.
2. Brand Reputation Management
By monitoring brand mentions and engaging in conversations surround your brand, your social media manager is a key participant in safeguarding your brand reputation.
3. Brand Persona Development
Ensuring that your brand is always aligned with your messaging and your target audience, a social media manager will help to define and maintain a consistent brand persona that is clear and concise across all social platforms.
4. Feedback Collection
To further advance your brand credibility, a social media manager will use your platform to gather feedback on your brand and your products/services.
5. Brand Authority
By consistently imparting value and engaging with your audience, they help you to become an authority within your industry.
6. Customer Service
As the first point of contact, they usually take on a somewhat customer service role when addressing concerns in the comments and DM's.
7. Influencer Partnerships
By cultivating relationships and collaborating, they build connections with influencers that can give your brand credibility.
8. Crisis Management
Equipped to effectively handle crises, a social media manager can help preserve the brands reputation throughout any unforeseen crisis that may occur.
9. Employee Advocacy
Social media managers have a vision that extends past the brand and takes a look into the work culture of your business, by giving your employees a platform to organically amplify the brands message.
10. Community Building
Using their personable engagement tactics, a social media manager will transform your loyal customers into an engaged and supportive community.
11. Audience Engagement
With regular engagement, they foster engagement and encourage a loyal customer base.
12. Competitor Analysis
Keeping an eye on your competitors content and activities, a social media manager will help your business to stay ahead of the curve.
13. Content Creation
Most social media managers create or curate content that aligns with your brand while resonating with your target audience.
14. Data Analysis
Using a keen eye for statistics, each social media manager monitors social media metrics in order to gain insight to your audience behaviour. This aspect helps them to tweak strategies as and when is necessary.
15. Lead Generation
Using a variety of calls to action and integrated social media tools, social media managers help to develop leads among your target audience.
16. Sales Growth
By directing traffic to your website and promoting your products/services, social media managers can help to increase sales and profits.
17. Platform Optimisation
Keeping up with current SEO and keyword trends, social media managers make sure to edit your profile as/when is necessary so that your profile is easily searchable.
18. Trend Identification
The art of social listening affords them the ability to keep up to date on trends, and their industry know how allows them to decipher which trends are fitting for you and your brand.
19. Content Calendar Management
Social media managers map the entirety of your content, ensuring that provides value while elevating your brand.
20. Social Advertising
Some social media managers will run targeted ad campaigns to your target audience in order to further reach and brand visibility.
*as this is a service that not all social media managers provide, it is advised that you speak about this ahead of hiring
21. Cross-Promotion
To reach a wider audience, a great social media manager will combine their efforts across a variety of platforms, making sure to cross promote content.
22. Event Promotion
They bring awareness to events, webinars, seminars, and other marketing initiatives, and use this awareness to drive engagement and drive attendance.
23. Localised Marketing
Using tailored content and campaigns, social media managers are able to form tailored content for a specific geographical range.
24. Content Repurposing
In order to ensure that your content is seen by as many people as possible within the confines of your target audience, a social media manager will repurpose content so that it fits each and every platform in the best possible way.
25. Adaptability
Social media managers may as well be called social chameleons, given how quickly they are able adapt to the ever changing social media landscape.
Are you ready to certify your brand presence on social media?
If you answered yes, then it's time to reach out to a social media manager that fits your vibe.
Discover how Socials With Michelle can help your business!