Objectives & Goals
The goal is to develop a cohesive brand that spans across all platforms that the client currently works on.
This brand must feel refreshing to loyal customers, while also feeling welcoming to newcomers.
Content Before
Before this rebrand, content took shape solely around the products. While it’s great to showcase what’s on offer, it can become stale, repetitive and boring to the audience.
Timeline
This project demanded an array of different components, from research to design, to execution. For this reason, I set a four week timeline for the client, so that we could touch base during every step and to ensure that there was time to spare in case anything went wrong.
Content Design
Blending warm natural tones with calming cool undertones, the content began to feel more inviting. This inspired me to create content templates that not only highlights products, but also informs and educates the audience.
Skills Used
In order to achieve the results shown, there were a wide variety of skills that were used throughout the growth campaign.