Objectives & Goals
Desiring an increase in reach and web traffic, this project focused on establishing brand identity and developing a strategic path to transform the audience into customers.
Target Audience
During our primary meeting, the client stated that their target audience is women ages 21 - 35 that have an interest in hair care.
So I narrowed it down to two primary audience types.
Timeline
My work with started as a three month contract, so this project was estimated to last that same length of time. Here is a breakdown of what I hoped to do in each month to help achieve each goal.
Content Design
Using a combination of short form video, graphic and photo imagery, the content made for a great showcase of the product, the brand and the values in which they hold.
Metrics
Reach: number of accounts the content has reached.
Engagement: number of accounts engaged with content
Web traffic: external link taps from social media
Skills Used
In order to achieve the results shown, there were a wide variety of skills that were used throughout the growth campaign.